Privacy and Cookie Policy

This privacy and cookies policy was published November 24 2021 and last updated on December 19 2021. The PDF copy of this Policy can be downloaded here.


  1. At Karu Limited (Hereinafter referred to as “Karu” “we” “our platform” “our website/site” and “us”), we are dedicated to the privacy of our website and platform visitors and users. We are committed to protecting and safeguarding your personal data. This Privacy and Cookies Policy gives you an insight into how we collect and use your data to maximise your experience on our Platform. It shows how we collect, use, protect the information collected and your rights regarding your privacy. It also contains important information on who we are and how we use cookies on our website.
  2. This Policy describes how,, and (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
  3. The first time you visit our website or use our App, you will be informed about our use of cookies to improve your site experience. Consenting to our use of cookies in accordance with the terms of this Policy when you first visit our website permits us to use cookies every time you visit our website or use our App.
  4. By using this website or any of our services, you consent to the use of the cookies detailed herein and your personal data in the manner contained in this Policy, to the extent permitted by law. Please read this Policy carefully and note that the English version of this Policy is binding, all other translations are only for convenience purposes.
  5. Please note that if you are in the European Economic Area, United Kingdom, Switzerland or any other country that the EU General Data Protection Regulation 2016/679 (“GDPR”) and Data Protection Act of 2018 (DPA), you will not be required to consent to this Policy, however, by using Karu, you acknowledge that you have read and understood its terms. The provisions of Section 12 of this Policy apply to you specifically.
  6. Please note that if you live in California, the California Consumer Privacy Act applies to you. The provisions of Section 13 of this policy apply to you specifically.
  7. This Policy should be read and used together with our Terms of Service.



We are a company registered in the United Kingdom but operating our services and offering our products globally.  We are based in London, United Kingdom. Regarding any issue related and connected to your privacy on our platform, we can be contacted at We have a dedicated team who would endeavour to respond to your email timeously.



To maximize your experience on our website, we collect information in the following ways:

  1. When you provide them to us either by access, use or purchasing our goods and services, registering for our platform (including but not limited to when you connect your profile on a third-party platform with your registration details), request certain information from us, join or participate in any of our promotional services, use our review, ratings or scoring feature, interact with any of our social media platforms, install or use any of our applications, access any third party links on our platform or interact with us either online or offline in any manner whatsoever.
  2. We also passively collect information when you use our service. This collection of information can be from information in your browser or device.
  3. As you interact with any of our platforms, we may automatically collect Technical information about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive technical information about you if you visit other websites or when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices that employ our cookies whether or not you are logged in or registered. To disable cookies, please refer to our cookies policy here (from Section 14 below).
  4. In line with our cookies policy (from Section 14 below), Karu may use cookies to track user traffic patterns in order to create user’s personalized/targeted services, offers, promotions, adverts, products, and capture trends, in accordance with our services. For safety and security purposes, service improvement, and data collection, we may use software that receives and records the Internet Protocol (IP) addresses of the computer’s users used to interact/contact our platform. We do not attempt to link these addresses with the identity of individuals visiting our platform.
  5. We also use social media tools or third-party applications to collect information, especially when you join our platform or use our services through these third party or social media platforms. To prevent us from sharing your information with these third-party platforms, please do not access our services through them. It is also advisable that you read the privacy policy of these third-party platforms to understand how your privacy is ensured by them.



Through the mediums stated in Section 4, either from those provided to us by you, through third parties or through passive and automated means, we collect the following information from you.

Transaction information

  1. Examples of this information are:
    1. Registration Information: When you create an account with us, link your profile through a third-party platform. We collect your contact or log-in details which include but are not limited to name, email address, country of residence, zip/postcode, phone number any other information you choose to share with us such as bio, etc.
    2. Order Information: This is collected when you contact us about a transaction on the platform. The information that will be collected includes but is not limited to banking information, contact information such as your phone number, email address, mailing address, billing address, card number or payment details or any other information you provide to us. Our payment processors also collect and retain information related to your transaction. Please note that in many cases, Karu cannot view or access all of the information you provide to us for compliance purposes, such as complete bank account numbers or payment information, as this may be transmitted in an automated manner directly to the party that requires that compliance information. Order information is not always needed to register on our Platform, they are only collected when a purchase is made, or a financial transaction is initiated.
    3. Compliance Information: Information provided needed for compliance purposes as required for our services as needed or required by law.
  2. Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  3. Source of collection: collected from you.
  4. Disclosure for a business purpose.

Device Information

  1. Examples of this information are:
    1. Information about your visits to and use of our platform including the referral source, length of visit, page views, and website navigation paths.
    2. Location Information: This is information about your location provided by a mobile or other device interacting with our platforms, or associated with your IP address, where we are permitted by law to process this information.
    3. Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, including your browser or device type, unique device identifier, and IP address. We collect some of this information by using “cookies” or other similar technologies directly from your device.
  2. Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  3. Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  4. Disclosure for a business purpose: shared with our processor Shopify.

Other Information

  1. Examples of this information are:
    1. Information, such as your name and email address, that you enter in order to set up subscriptions to our emails, promotional and campaign updates and/or newsletters.
    2. Information that you post to our website with the intention of publishing it on the internet, which includes your username, and the content of your posts, such as reviews.
    3. Customer Service Information - Information contained in any communications that you send to us by email or through our website, including its communication content and metadata.
    4. Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences.
  2. Purpose of collection: to perform our services to you
  3. Source of collection: collected from you.

In a more detailed categorization and for simplification purposes, please note that the information we collect from you is categorized as follows: (a) identifiers (name, email address, IP address, location information, profile photographs); (b) commercial information (transaction data); (c) financial and transaction information (transaction details, payment details etc); (d) Internet and device information (browsing history; IP address, cookies, device details, browser information) (e) inference information about you; (f) sensory information (if you call us, send an email or leave a voicemail); (g) usage Information (such as information about how you use our website(s), products, and services); (h) marketing and communications information (This is linked to your preferences in receiving marketing from us and third parties and your communication preferences); and (i) other information that identifies or can be reasonably linked to you.

We do not collect any special categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). If you provide this information in our public forums such as reviews, we might not be able to protect such information. Please know that we will in no circumstance ask for this special category of personal data information.

You are not required to provide personal data to us. It is within your right to decline any request to provide information to us. However, your failure to do so may affect our ability to provide the services you request. It might also limit the use of our platform to its full potential. If you have an account with us, you may also review, change or remove certain types of your information provided to us by accessing your account section of the website.



In line with regulatory provisions, applicable laws, your preferences as set on our platform or third-party platforms, we use information collected from you or related devices in the following manner or any other manner as stated on the relevant pages of our platform:

  1. Administering, improving or promoting our services and ensuring that we maximize the potentials of our platform for your use.
  2. Personalizing the use of our platform as selected and set by you.
  3. For processing purchases, transactions, understanding your interests and doing all that is needed and important to carry out our services to you.
  4. Internal use by our staff and contractors to ensure the maximization of your use of our platforms.
  5. Analysing data usage trends and preferences in order to improve the accuracy, effectiveness, security, usability or popularity of our Services.
  6. Communicating with you regarding a) marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you (you can inform us at any time if you no longer require marketing communications either by clicking unsubscribe at the bottom of the email or contacting us in other ways provided); b) your account or transactions on our platform; (c) send you Know Your Customer (KYC) information or request feedback about features on our platform; (d) notify you of changes to our policies; and (e) sending you non-marketing commercial communications such as dealing with inquiries and complaints made by or about you relating to our platform or any other communication to us from you.
  7. Technical activities, such as bug detection and error reporting, etc.
  8. Providing third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);
  9. Verifying compliance with the Terms of Service governing the use of our website; and
  10. Security, Fraud, and Legal Compliance, including to detect, investigate and prevent activities that may violate our policies or be illegal.
  11. If you are located in Europe, we process information as listed in this policy as necessary (i) to fulfil our obligations under our contract with you or in order to take steps at your request prior to entering into a contract, or (ii) for our legitimate interest, such as to maintain our relationship with you or to protect you when you use our platform.
  12. Your information for the purposes for which it was collected, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to obtain an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. We will notify you if we need to use your information for unrelated purposes and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.



Except as provided in this policy, we will not provide your personal information to third parties. The way in which we may disclose information collected from you are:

  1. For compliance purposes like payment processing or identity verification.
  2. For legal purposes which includes but are not limited to; complying with the requirements of the law such as subpoenas, search warrants, court orders, and other legal processes; responding to enquiries or requests from government, regulatory, law enforcement, public authorities, or content protection organizations; defending the legal rights, privacy, safety or property of Karu, its subsidiaries, employees, agents, contractors or users; permitting Karu to pursue available remedies, commence, participate in or defend litigation, or limit the damages we may sustain; and to enforce this Policy or any applicable Terms of Service are complied with.
  3. We may also disclose to Third-party platforms needed to perform our services to you. This includes but is not limited to payment services providers e.g., PayPal, Shopify Payments, Visa, Mastercard or any payment platform selected by you.
  4. To maximize our service to you, we might disclose to our partners and service providers which includes but are not limited to banks and payment providers, third-party identity checking or credit reference agencies, communication providers, marketing agencies, analytics tools, Information Technology, information security and cloud services providers, delivery personals.
  5. We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  6. We may share your information internally for the performance of our services to you.
  7. We may transfer any information we have about you as an asset in connection with a proposed or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Karu or as part of a corporate reorganization or other change in corporate control.
  8. We may share your information with your consent, such as when you post personal information on platforms accessible to third parties, or you share your profile activities with third-party platforms.
  9. Please note that once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.



  1. We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.
  2. We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
  3. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet, however, we undertake to take all reasonable steps to ensure the safety of your data.,
  4. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).



Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights are:

  1. The right to request access to your personal data (commonly known as a “data subject access request”): enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  2. The right to request correction of such personal data that we hold about you: this enables you to have any incomplete or inaccurate data we hold about you corrected. However, we may need to verify the accuracy of the new information you provide to us.
  3. Request erasure of your personal data: this enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  4. The right to object to the processing of your personal data, where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms: You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  5. The right to request the restriction of processing of your personal data: this enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
  6. The right to request the transfer of your personal data to you or to a third party: we will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information that you initially provided consent for us to use or where we used the information to perform a contract with you.
  7. The right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  8. The right to opt-out - You can opt-out of receiving our marketing communications. However, you will still receive transactional messages from us. To opt-out of receiving our marketing communications, you can press the unsubscribe button on emails or contact us on


In ensuring that we address your requests:

  1. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in such circumstances.
  2. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
  3. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex, requires additional efforts or you have made several requests. In this case, we will notify you and keep you updated.
  4. For the purpose of this Section 7, legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.



  1. We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  2. We may share information about your use of our website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location)
  3. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
  4. You can opt out of targeted advertising by:
    1. FACEBOOK -
    2. GOOGLE -
    3. BING -
  1. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:



We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this policy. We may notify you of changes to this policy by email or through email or any other choice of communications as set by you.



The use of our website is reserved for adults under the relevant laws of the country of use. The use of our platform or any of our services must be through the use of an account owned and operated by a parent or legal guardian. The parent must also provide affirmative consent and supervise the use of their account. Users are solely responsible for any use of their account by a minor. If you are a child under the age where parental consent is required in your country, you should review the terms of this Policy with your parent or guardian to make sure you understand and accept them. If you have reason to believe that a child has provided personal information to Karu through our platform, please contact us at, and we will delete that information from our databases to the extent required by law.



We keep your personal data in an identifiable form for as long as we have a legitimate reason to use the data and as required by law.



In addition to the clauses contained in this Policy, if you are a user in Europe, as directed by the GDPR, the following provisions apply to you. However, if you have doubts on whether the provisions in this Section (12) apply to you, please contact a legal practitioner for advice.

  1. Karu is a data controller under the provisions of the GDPR, and we are responsible for how your information is collected, used and disclosed. Please note that - the information collected by us is controlled by the Terms of Service, this policy, and our cookies policy
  2. Also be informed that if you provide information to us through any third-party platform, that third-party platform may also collect your information separately. The information collected by any third parties is subject to the third-party’s privacy policy. Please note that the Privacy choices you have made on the third party’s platform will not apply to our use of the information we have collected directly through our platforms.
  3. Also be informed that our platform may contain links to third party websites. We are not responsible for the privacy practices of those sites. It is our advice to you that you please pay attention to the privacy policy of these third-party platforms.
  4. We only collect information to the extent needed and germane for the performance of our contract to you, provide services on our platform and perform all the rights, obligations, responsibilities and terms contained in our Terms of Service.
  5. We also collect information for our legitimate interest (which do not override your fundamental rights and freedoms), on the basis of consent, to improve the quality of service provided to you, to respond to your questions, to provide marketing information to you, for legal reasons, to make and receive payment for the security of our platform, to enforce our Term and Conditions, to engage in business change, to comply with a legal or regulatory obligation and to create anonymous data.
  6. For the purpose of (e), legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
  7. For the purpose of (e), compliance with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
  8. Users in Europe have the right to opt-out of all of our processing of their data for direct marketing purposes, to do this you click “unsubscribe” at the bottom of a marketing email or edit your preferences in your account setting.
  9. Users in Europe also have the rights contained in Section 7(a-g). In addition, they may also object to our uses or disclosures of personal data, request a restriction on its processing, or withdraw any consent, though such actions typically will not have a retroactive effect. They also will not affect our ability to continue processing data in lawful ways (for example, if you opt-out of the use of your telephone number for direct marketing, we might still decide to contact you by phone regarding potential fraud on your account).
  10. Users in Europe also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. You also have the right to lodge a complaint with the supervisory authority of your residence, place of work or where the incident took place. However, please endeavour to contact us first at
  11. We will only keep and retain the collected information as needed and pertinent for the collected data and as permitted by law. As soon as we no longer need to keep the data, we will remove it from our platforms and systems. We will also take the needed steps to anonymize the collected information.
  12. When we no longer need to use your information, we will remove it from our systems and records and/or take steps to anonymize it and take other steps to protect them. We regularly review our security procedures to consider appropriate protection methods. However, please be aware that despite our best efforts, no security measures are perfect or impenetrable.
  13. When determining the retention period, we take into account various criteria, such as the type of products and services requested by you or that you are provided with by us, the nature and length of our relationship with you, possible re-enrolment with our services, the impact on our platform if we delete the information about you, mandatory retention periods provided by law and the statute of limitations.
  14. For any transfer, wherever your personal data is transferred, stored or processed by us, we will take steps to safeguard the privacy of your personal information. For any information on your privacy, any question and these regulations, you can reach us at



If you live in California, you may have the following rights over your information:

  1. For the period covering the 12 months preceding your request, you may request that we disclose to you the categories and specific pieces of information collected about you, the categories of sources from which we collected that information, and the purposes for which your information was collected.
  2. You may also request that we delete the information we collected from you.
  3. You have the right not to be discriminated against for exercising your rights over your information.
  4. You may submit a request to exercise your rights by sending us an email at




A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.



We use the following cookies to optimize your experience on our Site and to provide our services.

  1. Analytical – We use analytical/performance cookies to help us understand how users engage with our Platform. An example is counting the number of visitors and seeing how many visitors move around our Platform when they are using it. This helps us to improve the way our Platform works, for example, ensuring that users, such as yourself, find what you are looking for easily.


Reporting and Analytics




Tracking preferences.


Track landing pages


Track landing pages


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing & referrals.


Shopify analytics relating to marketing & referrals.


Shopify analytics.


Shopify analytics.


  1. Performance – These cookies are necessary to enable the basic features of this site to function, some of these features include but are not limited to providing secure log-in. These cookies are required for the operation of our Platform.
  2. Functional – These cookies allow us to analyse your use of Karu when you return to our website, this helps us to evaluate and improve our system performance. We use cookies to improve your experience by remembering your preferences, so we know how you like to use our website. Examples of this would be remembering you so that you are served with the same content or to remember you when you come back to the Platform.


Cookies Necessary for the Functioning and Performance of our Platform




Used in connection with access to admin.


Used in connection with navigation through a storefront.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.


Used to facilitate updating customer account information.

  1. Advertising and Marketing – To ensure that the adverts and marketing campaigns that you see are relevant to you we use cookies to collect information about the types of things that interest you, for example, websites you visit and the geography that you are based in. Having these cookies does not increase the number of adverts you will be shown, but simply makes the adverts you see more relevant to your internet activities.
  2. Targeting activities– Targeting cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
  3. Third-Party Cookies - We use the following third-party services for analytics, advertising and marketing. We suggest that you take a look at the privacy and data policies of these platforms to help you know how they use your data. These platforms include but are not limited to; Google Analytics; Google AdSense.



  1. The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
  2. You can always manage your cookies and tracking. You can do this through the settings in your browser. You can set your browser to inform you on accepting or rejecting cookies on a website you visit. If you use different devices in different locations to access our Platform, you should make sure that these devices are set to your preferences before accessing our Platform.
  3. If you have previously consented to us storing cookies on your machine but then change your mind, you can delete the cookies from your browser or device. Most browsers also allow you to prevent all or some cookies being stored on your machine in the future. For adequate and accurate information on how to delete or disable cookies from your browser, please use the “help” function within your browser. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as
  4. For more information you can use also use the following links:


Managing Cookies

Chrome (Web and Mobile Devices)

 Click Here

Safari (Web and Mobile Devices)

 Click here

Firefox (Web and Mobile Devices)

Click Here

Internet Explorer

Click Here

Other Devices and Browsers

Please contact the help session of your device or contact the provider


  1. If you only want to reject some or all of the third-party cookies, you will need to visit the relevant third party’s website directly to manage cookies stored on your machine by them.
  2. Please be informed that disabling cookies may affect the functionality and accessibility of some pages on our Platform.
  3. We can’t always control third party cookies stored on your machine from our website, setting your cookie preferences with us will not stop those third-party cookies from being stored on your machine. You must manage these cookies directly with the relevant third party. We suggest that you take a look at the privacy and data policies of these third parties to help you know how they use your data.
  4. Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section (section 9) above.
  5. For further information about cookies, please visit the guidance on cookies published by the UK Information Commissioner’s Office at



We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.



Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.



We may update this Policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this Policy. We may notify you of changes to this Policy by email or any other choice of communications as set by you.



Please do not hesitate to contact us if you have any questions regarding Karu’s policies. You can contact us at or at our business address PO Box 68899, SW10 1E, London.



Please contact us if you have any queries or concerns about our use of your information (see Section 20). We hope we will be able to resolve any issues you may have.


You also have the right to lodge a complaint with:

  • the Information Commissioner, in the UK, and
  • a relevant data protection supervisory authority in the state of your habitual residence, place of work.

The UK’s Information Commissioner may be contacted at or by telephone: 0303 123 1113.