Our Story

What’s the KARU story?

We are a London-based start-up with our roots in Brazil. We focused on plant-based cashew products that are not only better for you, but also for the planet.

Our founder grew up in Brazil and has been snacking on roasted cashews her entire life. Coming back from a visit to Brazil with a pack of salted cashews she decided that everyone should be able to enjoy these superfood snacks in the same way with their unadulterated natural taste and that's how KARU was born!

Us Brazilians have been crazy about cashews for centuries, as these nutritious nuts are native to our tropical forests and full of plant-based protein, vitamins, and minerals.

We started KARU in the UK to pack these flavours for you to enjoy, roasting and seasoning cashews in small batches to give an authentic taste. Experience a consciously-produced snack that is better for you.